Posted by: Madhavi CN | February 26, 2014

Why and How Tweeple Lead?

UntitledSocial analytics companies are choosing Twitter for understanding the hot content, key influencers and customer sentiment. The reason for this importance and attention is that Twitter has become the key spot for sharing content through short links. The traffic to individual or company’s websites can grow significantly, the moment the tweet with the content hyperlink content gets noticed and spreads through retweets and responses. People who might have never visited the site are found in the list of visitors that would have grown multi-fold.Keeping them on the site and having them visit again and again is a different game strategy. Our focus now is on making Twitter work for you.

Quality Tweets

The quality of the content you post is what does the trick every time – be it the website, Facebook or Twitter. Readers are frustrated looking at the rehashed fare they end up with in their searches. People want value, readability and brevity.

Others’ Tweets

Make others’ tweets work for you. Sharing content from other Tweeple helps in building your Twitter audience. Your editorial judgment in choosing quality and relevant tweets here makes people value the content that you generate on your own to post.

Hot Headlines

What clicks is what gets the click! 😉 With content reduced to a short hyperlink, Twitter is a place where it is all about the Headlines. The value of the content is defined by its viewership and the retweetability. Most of the time, people retweet based only on the headline. They hardly get to the actual page. A smart headline does the trick in generating audience attention and giving you the favorites, mentions, sharing and retweets. Treat the headline as a promise that the content fulfills.

Competitors galore

Your competition for the shortlink you post comes in the forms of quips, pointers, conversations, anecdotes and observations of everyday living. They may not belong to the topic that you chose, but they compete with the same audience’s attention.

Here is the checklist that helps you create a great headline:

  • Is it useful to the audience?
  • Does it project the urgency and value?
  • Is it uniquely responding to a specific problem/concern?

Short, Shorter & Shortest

The tweet should present the reward for reading in the shortest possible way. Don’t extend yourself till the 140-character limit when you can do it in lesser characters with a little bit of creativity. If you are expecting people to spread the message, you need to give them some room to retweet.

Twitter Culture

Give credit with a HT (Hat Tip) when someone brought your attention to a tweet that you rate as high valued. Leave some space in your tweets that will permit others to do the same regarding your tweets.

Watch out for what you retweet. Some are excellent at their headlines, but fail at the content quality. Retweeting useless information will bring down your reputation.

Rewrite for retweets when you find the content great but the headline crappy.


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