Posted by: Madhavi CN | February 23, 2016

Sharpen the Saw, Strategically

Often businesses face some of the toughest challenges but routinely categorize them as high competition, insufficient market intelligence or insufficient sales efforts. Companies that were once successful start struggling as they invest into intensifying their efforts instead of taking strategic initiatives that lead to real advantages.

Check out if your company is facing any of these challenges that need a strategic approach:

Mature Markets: Are you in a mature market where the growth rates are stagnated? Have you reached a plateau and attempting a fresh burst of growth?

Customer Base: Is your product/ service liked by customers/clients once they tried it? Are you trying gimmicks to get a larger customer base to try your offering?

New Market: Are you entering a new market which is dominated by a biggie? Are you looking to be a David who can convert Goliath’s advantage to a disadvantage?

Changing Regulations: Are you struggling to leverage the shifts in the industry practices or Government regulations?

New Concept: Is your offering centered on a radically new concept that requires a mind-shift change in the customer?

A conventional approach in dealing with the above challenges gives no benefit whatsoever.  Businesses that are driven by efficiency might have been successful so far with their well-tuned efforts in achieving incremental goals. But what is needed to stay ahead, be it business or personal success, is to continue building the resources (‘sharpen the saw’ as Steven Covey puts it) that enable quantum leaps. At the core of the resource building efforts is INNOVATION.

Posted by: Madhavi CN | September 25, 2015

Success: Knowing just Enough

An idea is born but we don’t know everything about the business that our idea generates. But, we know something about it and that is just enough to be geared to start the initiative.

When are we ready?

Waiting to completely know about something before acting on it often kills the opportunity through the time dimension. It is good to launch your idea with passion that gives the necessary impetus to overcome the hurdles, create solutions when needed
and most of all, fulfill Darwin’s theory of survival of the fittest.

Now is the age of analytics. The best decisions are made using data analytics, social media and a smart KM of blogosphere and expert forums. If you have just enough knowledge that helps you comprehend ‘when’ and ‘how’ to act on the data, you are well set to make your path. Remember, data guides decisions but the passion that goes into the action drives towards successful goals.

Posted by: Madhavi CN | June 19, 2014

13 Reasons Why to Say NO to the Rat Race



You got to say NO to the rat race because..

1. You participate in the race and you risk being labelled a racist
2. You don’t want copycats chasing you
3. It may be a race into a lab
4. It gets lonely on the top and rats thrive on companionship
5. Cheese is not exactly what you want to win when you are watching your weight
6. Rats have excellent memories and you are smart enough not to rub your brethren in the wrong way
7. You cannot rat out midway
8. Someone may rat on you about your involvement in doping
9. You do not like to rat around such frivolous activities
11. There is no fun in competing with rug rats
12. You already smell a rat


13. Even if all goes well and you win, you are still a rat!

Posted by: Madhavi CN | May 2, 2014

5 Things We can Definitely Lose…

…when we want to improvise anything!

1. I don’t know where to start.

2. It is going to fail again.

3. I am not finding time for it.

4. I do not know how to do it.

5 I tried before and failed.


Posted by: Madhavi CN | March 10, 2014

Twitter Etiquette – 12 Simple, Short, Significant Tips

  1. Don’t fret for Followers.
  2. Don’t use more than 3 hashtags
  3. Avoid starting a tweet with hashtag
  4. Post content that is engaging
  5. Create a nice twitter handle
  6. Report spam accounts
  7. Have a description about yourself
  8. Don’t spam
  9. Use 120 characters to give space for people to RT you
  10. Replace egg profile with a real picture
  11. Keep your tweets brief, relevant and interesting
  12. Tweet often with engaging content
Posted by: Madhavi CN | February 26, 2014

Top 10 Countries with Highest Active Monthly Users of Twitter

Saudi has the world’s largest active Twitter base. But India, Nigeria and Germany have nothing much to Tweet!

Top 10 Countries with Highest Active Monthly Users of Twitter:

Saudi Arabia










Source: The Hindu, November 18, 2013

Wonder how China would have fared on the usage, had there been no ban on Twitter there?!

Posted by: Madhavi CN | February 26, 2014

Why and How Tweeple Lead?

UntitledSocial analytics companies are choosing Twitter for understanding the hot content, key influencers and customer sentiment. The reason for this importance and attention is that Twitter has become the key spot for sharing content through short links. The traffic to individual or company’s websites can grow significantly, the moment the tweet with the content hyperlink content gets noticed and spreads through retweets and responses. People who might have never visited the site are found in the list of visitors that would have grown multi-fold.Keeping them on the site and having them visit again and again is a different game strategy. Our focus now is on making Twitter work for you.

Quality Tweets

The quality of the content you post is what does the trick every time – be it the website, Facebook or Twitter. Readers are frustrated looking at the rehashed fare they end up with in their searches. People want value, readability and brevity.

Others’ Tweets

Make others’ tweets work for you. Sharing content from other Tweeple helps in building your Twitter audience. Your editorial judgment in choosing quality and relevant tweets here makes people value the content that you generate on your own to post.

Hot Headlines

What clicks is what gets the click! 😉 With content reduced to a short hyperlink, Twitter is a place where it is all about the Headlines. The value of the content is defined by its viewership and the retweetability. Most of the time, people retweet based only on the headline. They hardly get to the actual page. A smart headline does the trick in generating audience attention and giving you the favorites, mentions, sharing and retweets. Treat the headline as a promise that the content fulfills.

Competitors galore

Your competition for the shortlink you post comes in the forms of quips, pointers, conversations, anecdotes and observations of everyday living. They may not belong to the topic that you chose, but they compete with the same audience’s attention.

Here is the checklist that helps you create a great headline:

  • Is it useful to the audience?
  • Does it project the urgency and value?
  • Is it uniquely responding to a specific problem/concern?

Short, Shorter & Shortest

The tweet should present the reward for reading in the shortest possible way. Don’t extend yourself till the 140-character limit when you can do it in lesser characters with a little bit of creativity. If you are expecting people to spread the message, you need to give them some room to retweet.

Twitter Culture

Give credit with a HT (Hat Tip) when someone brought your attention to a tweet that you rate as high valued. Leave some space in your tweets that will permit others to do the same regarding your tweets.

Watch out for what you retweet. Some are excellent at their headlines, but fail at the content quality. Retweeting useless information will bring down your reputation.

Rewrite for retweets when you find the content great but the headline crappy.

Posted by: Madhavi CN | February 14, 2014

50 Tips on Love Beyond Valentine

Word of caution: The thoughts that swarmed-in on Valentine’s Day for Entrepreneurs, Marketers, Dreamers, Players, Strategists, Customer Care Agents, CXOs, Big Data Analysts, Social Media Experts, Writers, Artists…& People in general. At times, it might get quite mushy. 😛

  1. Love yourself first!
  2. Love for Customers is a Love-beyond-Valentine.
  3. Make your customers feel your love.
  4. Customers can become your star salesmen if you love them right.
  5. When you love something, learn to find time for it.
  6. Don’t ever ignore what you love – whatever it is.
  7. Twitter – An engagement that none can afford to miss. Tweet.
  8. Social Media lets you show the love for your customer.
  9. Love is definitely overrated, until YOU get touched by it.
  10. To Lead, your need to know to Love.
  11. Mutual love & respect is at the core of successful leaders & teams.
  12. Do we need to find a reason to love?
  13. Customer Experience ROI gets low when you don’t invest on love for Customer.
  14. Readers love your content when it is Valuable, Engaging, Simple.
  15. Keep your content Valuable, Engaging & Simple.
  16. If there is burnout, it may not be love.
  17. Social Media channels – windows for true love for the customer.
  18. Our memory wins and experiences survive – Love fades not fails.
  19. Every new job starts with love. And then HR messes it up.
  20. Love fuels performance. Make your employees love you.
  21. Lasting change happens b’coz we hate the status quo and not b’coz we love the change more.
  22. Love is one long adventure that you get to ‘create’.
  23. Secrets come eventually. But love is not a secret. Show it before it shows itself.
  24. It is always an adventure to fall in love.
  25. Customers’ service requests are occasions to test your love.
  26. People read b’coz they love the writer/ ideas/ words or reading!
  27. Let your blog be read more for the love of content than for you.
  28. Don’t limit your blog readership to those who love you.
  29. Reality Check: Parents, siblings, partner and a couple of friends are the only ones that love your blog?
  30. The first duty of customer love is listening
  31. When you love the game, you don’t care for the Yellow card. You play.
  32. Love yourself. Self-promote skills.
  33. Excess love, leads to Ex-Love.
  34. Love is all about relativity.
  35. Love is not the verb for cynics.
  36. Every customer interaction is an opportunity to prove love.
  37. Why not live love every day?
  38. Listen well to love well.
  39. Love does need a backup plan.
  40. True love, puppy love, practical love, first love, final love…Adjectives do not matter.
  41. Customers hate complacent love. Create the right customer experience.
  42. Complacent love is killing. Create moments of inspiration.
  43. Study your challenge of real love for customer.
  44. Watch out if your challenge of real love for customer is about fulfilling the promised service.
  45. Staying connected after the first rush of love is a big headache & heartache
  46. To learn, you need to love learning. It doesn’t matter how old you are!
  47. Explore & Experiment Love. It would be a life-time experience.
  48. Big love for Big Data – One love where excess is not a sin.
  49. Listening is an act of love
  50. I love my coffee, colors, creativity, conversations, comedy, clients, chums, cuddling my DD, cool DH…and of course chocolate! What do you love?
Posted by: Madhavi CN | December 6, 2013

6 December 2013, This morning says…

The Morning quotes Mandela

The Morning quotes Mandela

Posted by: Madhavi CN | December 5, 2013

5 December 2013, This morning says…

Hug Life, Drive Safe!

Hug Life, Drive Safe!

Rather than go into the details of what I have seen on my morning walk at Necklace Road, I think I will just stay with the “Drive Safe” message. It says all.

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